Digital Marketing Executive
Building high-performance teams and scaling growth
Building connections that drive meaningful change
About
I am a data and results driven digital marketing executive with over twenty years of experience building and leading high-performance marketing teams across diverse industries. I have deep expertise in organic and inbound marketing, SEO, CRO, web analytics, marketing operations, and marketing technology.
Currently co-founding Rafter, the personal advisor for your home — combining advanced technology with trusted expertise to protect homes, reduce costs, and simplify life.
I have a passion for ideas that utilize technology to forge previously impossible connections resulting in positive social change. I’m energized by companies capable of bringing great (and often simple) ideas to fruition.
Expertise
Zero-to-Scale Entrepreneurship
Co-founded three companies from concept to growth stage. Deep understanding of early-stage challenges — building MVPs, finding product-market fit, and establishing scalable go-to-market strategies.
Cross-Functional Leadership
Twenty years building and leading high-performance teams across B2B SaaS, B2C marketplaces, healthcare tech, and consumer services. Expertise bridging product, engineering, sales, and executive teams.
Organic Growth Architecture
Built and scaled organic revenue engines generating hundreds of millions in pipeline. Expert in SEO, content strategy, and inbound marketing — turning search intent into sustainable growth channels.
Strategic Budget Management
Proven track record optimizing marketing spend across eight and nine-figure budgets. Expert in channel mix optimization, forecasting, and demonstrating clear ROI to boards and executive leadership.
Marketing Operations & Technology
Architected marketing tech stacks managing 80+ web properties. Deep expertise in marketing automation, analytics platforms, CRM integration, and building data pipelines that inform strategic decisions.
Data-Driven Optimization
Mastery of CRO, web analytics, A/B testing frameworks, and user experience design. Transform insights into action — improving conversion rates and customer lifetime value through rigorous experimentation.
Experience
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Rafter
Co-Founder
Building the personal advisor for your home — intelligent, proactive, and always available. Rafter combines advanced technology with trusted expertise to help homeowners stay ahead of maintenance, prevent costly issues, and access verified service providers.
2024 – Present -
Vice President, Marketing
Led comprehensive marketing strategy for a leading family activities marketplace. Directed B2B and B2C initiatives, managed marketing budget allocation, and oversaw brand positioning. Drove growth initiatives connecting families with enrichment opportunities while partnering with activity providers nationwide.
2023 -
Head of Growth
Directed all growth marketing for a rapidly scaling mental healthcare platform. Led patient acquisition, provider recruitment, and retention strategies across paid and organic channels. Managed multi-million dollar budget while building a high-performing growth team.
2021 – 2022 -
Vice President, Inbound Marketing
2U partners with preeminent institutions of higher education to deliver rigorous, selective degree programs online.
2014 – 2020 -
Co-Founder
Co-founded a pioneering ridesharing platform connecting communities through shared transportation. Zimride technology later evolved into Lyft Line, contributing to the foundation of the modern rideshare industry.
2007 – 2010 -
Project Manager & Technology Adviser
A social platform providing a forum for companies and individuals to engage in initiatives with respect to social and environmental responsibility.
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Board Member
Served on the board of directors for a nonprofit fostering sustainable community development through experiential learning. Provided strategic guidance on digital marketing, fundraising, and organizational growth. Board member for 6 years.
2008 – 2021 -
La Piña Blanca
Co-Founder
Co-founded a company that fostered economic growth and social change within Nicaragua through sustainable real estate investment, ecotourism, and produce exportation.
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B.A., Anthropology
2003 – 2007