Co-Founder & Growth Executive
Building technology that works in complex, regulated markets
From ridesharing to online education to mental healthcare — software connected to the real world.
Brooklyn, New York
About
I work at the intersection of technology and industries that have been slow to change. The pattern across my career: find markets where fragmentation, regulation, or institutional resistance has created a gap between what technology can do and what actually exists — then close it.
Co-founded Zimride with Logan Green and John Zimmer, one of the earliest ridesharing platforms. Helped 2U grow its organic engine through IPO, partnering with top universities to bring rigorous degree programs online. Led growth at Grow Therapy from Series A to Series B, scaling access to mental healthcare in a market that needed it.
Currently co-founding Rafter — building AI-driven prevention infrastructure for home insurance. The same logic applies: a complex, regulated market, a real problem, and a technology gap worth closing.
Expertise
Partnering with Legacy Institutions
Built growth engines for companies operating alongside established institutions — universities, insurance carriers, healthcare systems. Deep understanding of the trust, compliance, and adoption dynamics that determine whether a new model scales or stalls.
Zero-to-Scale Entrepreneurship
Co-founded three companies from concept to growth stage. Deep experience navigating early-stage challenges — building MVPs, finding product-market fit, and establishing go-to-market strategies in markets without a playbook.
Organic Growth Architecture
Built and scaled organic revenue engines across multiple verticals. Expert in SEO, content strategy, and inbound marketing — turning search intent into sustainable growth channels in industries where trust drives conversion.
Regulated Market Adoption
Experience driving consumer adoption in trust-sensitive, regulated markets — healthcare, insurance, and education. Understanding of how to build credibility, reduce friction, and grow in environments where confidence matters as much as the product.
Growth Team Leadership
Twenty years building and leading high-performance marketing and growth teams across B2B and B2C. Experience bridging product, engineering, and executive teams — from early hires to scaled organizations.
Data-Driven Optimization
Deep expertise in CRO, web analytics, A/B testing, and marketing operations. Transform data into decisions — improving conversion rates, channel efficiency, and customer lifetime value through structured experimentation.
Experience
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Co-Founder
Co-founding an AI-driven loss prevention platform for home insurance carriers. Rafter converts reactive insurance into proactive prevention — creating continuous visibility into home risk and driving verified mitigation before claims occur. The core unit of value is verified risk reduction, not alerts.
2024 – Present -
Vice President, Marketing
Led comprehensive marketing strategy for a leading family activities marketplace. Directed B2B and B2C initiatives, managed budget allocation, and oversaw brand positioning. Drove growth connecting families with enrichment opportunities while partnering with activity providers nationwide.
2023 -
Head of Growth
Directed all growth marketing for a rapidly scaling mental healthcare platform. Led patient acquisition, provider recruitment, and retention strategies across paid and organic channels. Drove performance from Series A through Series B — scaling access to mental healthcare in a market that needed it.
2021 – 2022 -
Vice President, Inbound Marketing
Built and scaled the organic growth engine at 2U — a company that partnered with top universities to deliver rigorous degree programs online. Led inbound marketing through the company's IPO, growing enrollment across dozens of programs.
2014 – 2020 -
Co-Founder
Co-founded one of the earliest ridesharing platforms alongside Logan Green and John Zimmer. Zimride connected communities through shared transportation — corporate campuses, universities, and cities — before ridesharing was a widely understood concept. The founding team later pivoted to launch the consumer ridesharing product that became Lyft.
2007 – 2010 -
Project Manager & Technology Adviser
A social platform providing a forum for companies and individuals to engage in initiatives around social and environmental responsibility.
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Board Member
Served on the board of a nonprofit fostering sustainable community development through experiential learning. Provided strategic guidance on digital marketing, fundraising, and organizational growth for six years.
2008 – 2021 -
La Piña Blanca
Co-Founder
Co-founded a company fostering economic growth and social change in Nicaragua through sustainable real estate investment, ecotourism, and produce exportation.
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B.A., Anthropology
2003 – 2007